Business Goals:
S.M.A.R.T Goals:
- Specific: Clear and focused
- Measurable: Quantifiable
- Attainable: Challenging but realistic
- Relevant: worthwhile and support other goals
- Time bound: has a deadline or time limit
Common business goals:
- Profits
- Market share
- Growth
- Share price
- Social
- Environmental
Market share
Refers to a businesses share of the total industry sales for a particular good or service expressed as a percentage.
Growth:
can be achieved internally (organically): employing more people, increasing sales etc.
or externally: merging with or acquiring other businesses.
Social goals:
- community service
- provision of employment
- social justice