- E-marketing is :: the use of the internet to perform marketing activities
E-marketing technologies
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- Web pages
- Podcasts
- Electronic messages
- (email, SMS, etc.)
- Blogs
- Location-based marketing
- Social media advertising (SMA)
Social media advertising (SMA)
is:
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a form of online advertising using social media platforms to deliver target commercial messages to potential customers.
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The main advantages of SMA are that it is:
- cheap, easy, effective for exposure
- possible for marketers to accurately measure the reach (num of people exposed) and frequency (average num of times someone is exposed to said message) of SMA
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main disadvantage:
- marketers do not have full control about what online consumers say about a business
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reach is :: the number of people exposed to the message of an advertisement
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frequency is :: the average number of times someone is exposed to the message of an advertisement