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Marketing strategies are :: actions undertaken to achieve the business’ marketing objectives through the marketing mix
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A Marketing mix refers to :: the contribution of the four elements of marketing (the 4 Ps; product, place, promotion, price) that make up the marketing strategy.
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After establishing the 4Ps, marketing managers must decide the emphasis placed on each variable
- can be determined according to the product’s position in the product life cycle
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The four Ps are:
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