Materials are :: the basic elements used in the production process
consists of two types:
Raw materials - the essential substances in their unprocessed state.
Intermediate goods - goods manufactured and used in further manufacturing or processing. For example, flour for making bread or wheels for making cars.
Information:
Information is :: the knowledge gained from research, investigation and instruction, which results in an increase in understanding. Information can come from two sources
External - comes from outside the business (market reports, government stats, media reports, etc.)
Internal - comes from within the business, gathered from internal sources (financial reports, internal KPIs, inventory turnover rates, etc.)
Customers (as a transformed resource):
Customers become transformed resources when their choices shape inputs.
Consumer orientation is essential to business → customers preferences will impact on the transformation process.
businesses can implement a customer relationship management (CRM) program, that is :: a system used to maintain customer contact (e.g. salesforce keeping track of emails and support tickets per customer).