The objectives of financial management are:
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  • Profitability
  • Growth
  • Efficiency
  • Liquidity
  • Solvency

Profitability

  • Profitability is :: the ability of a business to maximise its profits.
  • profit is maximised through increasing profit margins

Growth

  • Growth refers to :: the ability of the business to increase its size in the longer term
  • it ensures that the business is sustainable into the future
  • Growth is achieved through:
    • business expansion
    • increase in asset values
    • increasing market shares
    • increasing profit
    • expanding the businesses’s product range

Efficiency

  • Efficiency refers to :: how a business can increase profit through using the least amount of inputs (expenses) and maximising outputs.
  • Efficiency is achieved through
    • Using less inputs and charging same price to maximise profit margin
    • Collection of accounts receivable
      • selling goods to others which they haven’t yet paid for
      • appears on the balance sheet as assets

Liquidity

  • Liquidity is :: a measure of how quickly an asset may be converted into cash
  • therefore determines the ability of the business to pay short-term debts
  • Most liquid assets are Current Assets (cash, accounts, receivable, inventory)
  • used for the businesses’s current liabilities:
    • overdrafts
    • bank loans
    • accounts payable
  • often at a ratio of 2:1 (current:non-current)

Solvency

  • Solvency refers to :: the extent to which the business can meet its financial commitments in the longer term.
  • it measures a businesses financial stability
  • Strategies for measuring solvency:
  • Gearing shows :: the debt to equity ratio a business uses to run its operations.

Short-term & Long-term financial objectives:

Short-term

  • Short term goals are the :: tactical (one to two years) and operational (day-to-day) plans of a business.
  • they are the actions that are used to achieve the strategic goals in the end

Long-term

  • Long term goals are the :: strategic plans of a business, determined for a set period of time (generally more than five years)
  • often refers to the triple bottom line, which includes:
    • Financial (increasing profit & market share)
    • Social impacts (creating jobs and supporting local activities)
    • Reducing activities that are negative to the environment (CSR)